
Our North Star
Backing B2B Founders Bold Enough to Move the GDP Needle
Over the coming decades, our ambition is to catalyse a generation of B2B startups that together generate $100 billion in annual gross profit, equivalent to 1% of the combined GDP of our six core markets: Brazil, Mexico, Nigeria, Egypt, India, and Indonesia.
We want our firm to become a lasting, systemically relevant force, helping build the digital backbone of emerging market economies.
The Overlooked Secular Opportunity
We've been backing founders in emerging tech ecosystems since 2012, long before it was trendy. In our view, emerging market venture capital remains one of the most obvious yet overlooked opportunities of the 21st century.
Emerging markets (ex. China) host 70% of the global population but receive just 5% of global VC funding. By 2050, 8 of the world’s 15 largest economies are projected to be in emerging markets.
A large share of these economies is still making the leap from offline to online, moving from cash, paper, and informal systems to digital payments, software, and connected platforms.
The combination of massive market size, accelerating digital adoption, and a youthful population, positions hubs like Mexico City, Cairo, Lagos, Bangalore, Jakarta, and São Paulo as launchpads for tomorrow’s tech giants.
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